Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions.
Our mission is to bring community, belonging, and empowerment to everyone in the world. Reddit users submit, vote, and comment on content, stories, and discussions about the topics they care about the most. From pets to parenting, with over 100,000 active communities and over 70 million daily active uniques, it is home to the most open and authentic conversations on the internet.
Community is more than just a distribution list or follower count – it is a space for authentic human connection. In this session, Laura Nestler shares lessons from two decades of community building to explore how Reddit grew its thriving ecosystem of communities, and what you can learn from them. Moving beyond traditional social media management, this session will explain the vital transition from managing an audience to empowering a community.
Attendees will discover what happens when you activate the potential of the humans who care the most about your brand, and how you can participate in these high-intent spaces in ways that add value to both the community and your business.
Performance marketing is evolving - from chasing signals to understanding intent.
In this session, Jan Israel, Team Lead Marketing Communications (Samsung), Janna Aschoff, Team Lead Online Marketing (Fitness First) and Moataz Ghannam, Growth Manager (DocMorris) share how they’re tapping into Reddit’s uniquely high-intent environments to drive measurable business outcomes. We’ll explore how leading brands are successfully moving beyond traditional targeting to reach audiences at the moment decisions are being shaped.
Through real campaign examples, the panel will unpack how combining community insight with smart optimisation is delivering high-quality engagement, improved efficiency and stronger performance.
As Reddit continues to scale across DACH, a clear opportunity is emerging for advertisers: reaching high-intent audiences in environments built on trust, relevance, and real conversations.
In a fragmented, privacy-first landscape where signals are weakening and discovery is more deliberate, brands need to rethink how they earn attention and build confidence with audiences.
Hear from Rob Turnbull, Head of Insights, EMEA and Justus Hildebrandt, Community Growth Lead, DACH, as they bring together insights and a deep dive into Reddit’s community model. This session will explore how communities shape intent, how conversations influence decisions, and why advertisers need to rethink how they show up. We’ll also unpack what Reddit’s growth in DACH signals for advertisers, and how platform investments are strengthening relevance, trust, and long-term brand impact.
In this session, Neil Hanratty, Senior Creative Strategist, explores how Reddit’s communities reflect real-world passions, shaping culture in real time and how brands can tap into this with creative that feels native, authentic, and drives outcomes.
We’ll share a clear framework for winning on Reddit, grounded in creativity that is contextually relevant, culturally fluent, and community-first. From understanding audience intent to crafting work that earns attention, builds trust, and delivers measurable impact, this session outlines how to create campaigns that truly resonate.
Because on Reddit, the brands that win aren’t the loudest, they’re the ones that listen, contribute, and create alongside communities.